TikTok – Revolutio­nizing
Product and Service Sales

The primary TikTok audience falls within the age range of 16 to 26, a demographic with substantial purchasing influence. Forbes reported global spending by Gen Z in 2021 to be estimated between 129 and 143 billion euros, with a rising trend. Additionally, users are seeking fresh and captivating content beyond what’s available on platforms like Instagram and Facebook, which is why they are increasingly joining TikTok.

The global surge in user numbers is also evident in Germany. TikTok is by far the fastest-growing social media platform.

In Germany, there are currently 19.2 million TikTok users. The user demographic breakdown shows that 65% of them are aged 18 to 24, and 30% fall within the 25 to 34 age range. What’s more, a striking 90% of all TikTok users engage with the app an average of ten times a day, spending a total of 50 minutes on it. TikTok is swiftly gaining momentum and steadily surpassing established social media platforms in popularity.

Creating a successful TikTok advertising campaign requires a well-crafted strategy that aligns with user behaviour. Whether you aim to sell products, services, or increase app downloads, TikTok is the platform for you.

Planning a TikTok campaign demands precision and creativity to ensure that your message resonates and effectively converts with the right target audience. A professional TikTok advertising campaign involves identifying and collaborating with suitable creators. Clear briefings, appropriate content production, performance marketing, and KPI analysis are essential. Crafting a compelling campaign demands an expert touch and a deep understanding of both your product and your target audience.

Creativity is the key ingredient in TikTok content creation, whether it’s spotlighting creators or products. User-generated content often appears deceptively simple but is rooted in a well-thought-out concept. It’s the first three seconds of a TikTok video where users are either convinced by the content or keep scrolling. These three seconds are critical for an authentic placement of the product message.

Through a robust campaign setup, we efficiently deliver content directly to your target audience to initiate a digital sales process on TikTok, guiding them to your online store or generating leads for a service and sales. Moreover, TikTok offers a cost-effective advantage, with campaign prices typically amounting to only a third of what you might expect on META or Google Ads.

Digital processes in the TikTok campaign environment are advantageous due to access to real-time data. Using readable metrics such as click-through rate (CTR), conversion rate, cost per conversion (CPA), and return on ad spend (ROAS), the success of a campaign becomes transparent and fully evaluable – with no excuses.