TikTok opens up new possibilities in HR marketing. Use the platform to target young talent, present your employer brand authentically and attract high potentials. With creative content and viral campaigns, you can make a strong statement as a modern employer.
TIKTOK IS IDEAL FOR HR-MARKETING CAMPAIGNS
TIKTOK HR-MARKETING ATTRACTING
TALENT AND STRENGTHENING YOUR EMPLOYER BRAND
What TikTok offers as a platform for employer marketing
TikTok has long since established itself as a leading platform for targeting young talent and taking employer branding to a new level. With creative content, innovative strategies and the ability to reach millions of users in the shortest possible time, TikTok is an indispensable tool in modern HR marketing.
Why TikTok is unbeatable for HR marketing
The platform particularly appeals to younger target groups such as Gen Z and millennials — the generations that are most strongly characterised by trends, authentic content and social interaction. TikTok’s algorithm not only makes it possible to address high potentials, but also to build lasting connections with potential employees. Companies can present themselves on TikTok as an attractive employer brand and at the same time convey relevant messages in a fun way.
TikTok as the key to reaching new target groups
With its unique blend of entertainment, interactivity and reach, TikTok enables companies to position themselves directly with young talent. Viral trends, challenges and storytelling not only promote engagement, but also strengthen trust in your employer brand. The platform is not only a channel for attention, but also for long-term relationships with potential employees.
TikTok for Employer Branding and Recruiting
TikTok is revolutionising HR marketing by allowing companies to present their employer brand in an authentic and creative way. Whether you want to attract young talent for apprenticeships or high potentials for management positions — with TikTok you can reach your target groups where they are active. BFG Nitro® supports you with data-based strategies, creative content creation and a clear focus on measurable results.
TIKTOK TRAINEE RECRUITING CAMPAIGN FOR EDEKA
Recruiting for apprenticeships – bolder than ever before. How do we appeal to Gen Z? With the right tone of voice and the slogan ‘You’ve never seen an apprenticeship like this before’, two exciting characters spark interest in a career at EDEKA.
Mushroom Mike loves everything that sprouts out of the ground and is a born fresh food specialist. Money Marc is an ambitious career Ken who loves money and wants to be the boss one day.
Our agency services for TikTok HR-Marketing
BFG Nitro® helps you to use TikTok specifically for HR marketing campaigns. From positioning your employer brand to specifically addressing potential applicants, we offer you a comprehensive service package:
- Strengthening your employer brand — Development of creative TikTok strategies that present your brand as an employer in an authentic and appealing way.
- Training campaigns — Targeted campaigns to draw the attention of young talents to your apprenticeships.
- Attract high potentials — Approach qualified candidates with innovative content tailored to the target group.
- TikTok channel concept — Setting up and maintaining a TikTok channel that shows your company as a modern and attractive employer.
- Content Creation — Development and production of TikTok content that has an emotional and inspiring effect.
- Creator Campaigns — Collaboration with influencers to spread your employer branding messages authentically.
- Performance Optimisation — Creation and optimisation of TikTok ads that reach the right talent.
- Community management — Building an active community that identifies with your brand as an employer.
TikTok creators and brand ambassadors
TikTok wants authentic people who represent a topic. Ideally, there is someone in the company who is interested in and talented for TikTok. Otherwise, the right creator is sought who works as a brand ambassador but is also supported by team members, depending on the topic. Recognition value is important for followers in order to build personal engagement.
The opportunities on the TikTok platform for your HR marketing
BFG Nitro® helps you to use TikTok specifically for HR marketing campaigns. From positioning your employer brand to specifically addressing potential applicants, we offer you a comprehensive service package. TikTok HR-Marketing means attracting talent and strengthening your employer brand — and we provide the strategy, content and reach to make it happen.
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