AMAZON SELLER 2025 -
GROWTH WITH TIKTOK SHOP

Competition on Amazon is tough. Listings and ads alone are no longer enough to stay visible in the long run. Sellers who expand their commerce strategy with TikTok Shop gain a decisive advantage: social commerce, entertainment, and direct conversion in one channel.

TikTok Shop allows sellers to tap into new audiences and benefit from clear advantages. Purchases can be completed directly within the platform, eliminating the need to switch channels. This reduces cart abandonment and increases conversions. In addition, TikTok’s algorithm ensures that shop content is favored, significantly boosting visibility. Through collaborations with creators, products are authentically presented in relevant communities, building trust and accelerating purchase decisions. Another major plus is the cross-effect: TikTok traffic not only drives sales in the shop itself but also improves sales rankings on Amazon.

The first step for Amazon Sellers is the official verification in TikTok Shop. This process includes submitting business documents, brand certificates, and bank details. Once certified, sellers gain access to all commerce functions, from product uploads to campaign participation. Importantly, TikTok Shop can be integrated into existing business processes. Accounting, inventory management, and logistics can be seamlessly connected, avoiding duplicate structures.

A key success factor is User Generated Content (UGC) that showcases products authentically. These short, creative clips significantly boost purchase intent and appear more credible than traditional advertising. The advantage: UGC can be used across platforms – not just on TikTok, but also for Amazon product listings, Instagram Reels, YouTube Shorts, or ads. This creates a sustainable content pool that strengthens brand presence across all relevant channels.

Beyond organic content, TikTok Ads offer data-driven targeting for scalable growth. Amazon Sellers can promote products precisely, measure conversions, and continuously optimize campaigns. Combined with Amazon Ads, this creates a cross-channel funnel that maximizes both reach and sales.

The TikTok Affiliate Program gives Amazon Sellers powerful scaling options. Creators promote products via affiliate links or product tags in videos and live streams. Sellers only pay when a sale is made, making it a performance-based channel without upfront media budgets. With access to a large creator pool, sellers benefit from authentic content that drives both trust and conversions. All KPIs – clicks, views, and conversions – are tracked transparently in the seller dashboard.

TikTok Live Shopping is one of the strongest growth drivers. In livestreams, brands or creators present products in real time, answer community questions, and build direct interaction. This strengthens trust and boosts purchase intent. Exclusive deals or limited-time offers during the stream further increase conversion. As purchases are made directly within the stream, there are no drop-offs from switching platforms.

FBT is TikTok’s own logistics solution, similar to Amazon FBA. Products are stored in TikTok warehouses, while shipping, returns, and parts of customer service are handled by TikTok. For sellers, this means less organizational effort, faster delivery times, and higher visibility in the shop – resulting in stronger conversion rates.

We support Amazon Sellers in entering TikTok Commerce with:

Onboarding & Verification
as TikTok Shop Seller

Integration of existing processes
(accounting, inventory management, logistics)

Strategy development
for affiliate programs, creator marketing, UGC content & live shopping

Content creation
for TikTok UGC product videos – reusable across platforms (Amazon, Instagram, YouTube, Ads)

Creator matching
with suitable influencers and community creators

Campaign management
across TikTok and Amazon, including ads management

Performance Ads & media buying
with data-driven budget and content optimization

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AMAZON X TIKTOK SHOP
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