The TikTok Shop is the revolution in online retail: it combines entertainment, viral trends and seamless e-commerce. Companies can sell their products directly via TikTok in videos, live streams and in the shop tab – without customers having to leave the app.
While the TikTok Shop is already generating billions in sales in the USA and Asia, Germany has now been launched. BFG Nitro® is your TikTok agency with a direct line to TikTok and prepares you optimally for the new era of social commerce.
The TikTok Shop brings the shopping experience directly to where consumers spend their time – in the TikTok app. Instead of static adverts, users discover products in creative videos, live demos or challenges that make them want to buy.
TikTok works differently to traditional online marketplaces: Users do not actively search for products, but discover them using the powerful TikTok algorithm. Targeted display means that products are presented to the people who are most interested in them. This leads to higher conversion rates and more sales.
The TikTok Shop Affiliate program gives brands the opportunity to place their products with massive reach while paying only on a commission basis. Instead of fixed advertising costs, brands rely on a performance-driven model, where creators authentically showcase products in videos and livestreams and directly inspire their communities to purchase. This makes TikTok Shop Affiliate a key growth driver in social commerce, combining brand awareness with measurable revenue.
The TikTok Shop focuses on live shopping events in which creators and companies present products in real time, answer questions and buyers interact directly with the community. This interactive format creates trust and encourages spontaneous purchasing decisions.
Unlike on other platforms, the TikTok Shop does not focus on perfect product images, but on authentic content with storytelling, challenges and trends. Products that become part of a TikTok hype can achieve millions of views and enormous sales figures within a few hours.
As one of the few certified TikTok agencies with direct access to TikTok, we are your strategic partner for the successful use of the TikTok Shop. Thanks to our contacts and good know-how, we develop tailor-made strategies that sell your products directly on TikTok with an optimised process chain.
TikTok shop setup & optimisation
We help you set up your TikTok shop professionally or integrate your existing shop into TikTok, optimise your product pages and prepare your listings for maximum sales.
TikTok Live Shopping Events
We organise live shopping events with targeted community engagement – interactive product demos, real-time sales and strategic placement of your products.
Influencer collaborations & creator campaigns
BFG Nitro® has one of the largest creator pools in Europe and connects you with authentic influencers who present your products in a credible way.
Live ads for a strong reach for TikTok Live Shopping
Our experts set up targeted TikTok live ads to maximise your sales and increase ROI.
Content creation & trend optimisation
We develop creative storytelling formats, right up to the final TikTok content creation that will inspire your target group and make your products go viral organically.
Conversion optimisation & shop management
We analyse sales processes, improve your product pages and optimise the entire TikTok shop for maximum sales.
Thanks to our direct contact with TikTok, you benefit from insider knowledge, exclusive features and early access to new tools.
Direct access to TikTok Live Shopping Events
We organise live streams in which creators can present products authentically and sell them directly.
Personal creator coaching & performance boosting
We help TikTok Creators to optimise their content, use the best strategies for TikTok Shop live streams and collaborate with brands.
Exclusive brand deals & monetisation opportunities
Our Creators get access to exclusive collaborations with major brands to monetise their reach.
Help with TikTok Shop approval & product marketing as a certified TikTok Live agency
We support creators in launching their own TikTok shops and becoming successful as micro-brands.
Through our strong expertise for brands and our creator pool, we match both for our TikTok agency projects to realise good sales for brands and creators.
The TikTok Shop combines entertainment, viral trends and seamless e-commerce. Unlike traditional marketplaces, users don’t search for products – they discover them through TikTok’s algorithm. This creates higher conversion rates and makes shopping an engaging experience.
After its success in the USA and Asia, the TikTok Shop is now available in Germany. Brands can sell products directly in videos, live streams and the shop tab – without customers leaving the app. This opens up a completely new revenue channel for e-commerce.
Live shopping is one of TikTok’s strongest sales drivers. Creators and brands present products in real time, interact with the audience and build trust. This leads to spontaneous purchases and long-term community engagement.
Creators act as authentic brand ambassadors. They integrate products into their content, test them live and provide genuine recommendations. This credibility ensures higher conversions and sustainable sales growth.
The approval process can be complex if done alone. With BFG Nitro®, certification is much faster and more predictable. Thanks to our direct contacts with TikTok, we streamline the process and ensure your brand or creator profile gets approved quickly and reliably.
Brands and creators get access to detailed data such as CTR (Click-Through Rate), Conversion Rate, GMV (Gross Merchandise Value) and Revenue. This allows for precise tracking, performance optimisation and ROI calculation in real time.
In Europe, the average shopping cart value on TikTok Shop is around €38. This shows that TikTok is not just a platform for impulse purchases but also generates significant revenue per transaction. With the right product positioning, brands can increase this AOV even further through upselling, bundles and live shopping strategies.
Yes. Shops can be connected directly via Shopify or other e-commerce backends. BFG Nitro® helps with seamless integration, synchronisation of product listings and optimisation of stock management.
Yes. As one of the few certified TikTok agencies with direct contacts, BFG Nitro® clients benefit from exclusive beta tools, feature rollouts and strategic insights before they go public. This creates a first-mover advantage.
