TikTok Creator Management is essential for authentic and successful campaigns. Collaborating with the right creators makes all the difference – from emotional storytelling to sustainable reach. As a specialized TikTok agency, we have access to a large network of micro and mid-tier influencers, while also working with some of the most well-known and successful creators. This experience enables us to optimally position brands, boost reach and engagement, and effectively execute both TikTok campaigns and the TikTok Shop Affiliate program – always with the clear goal of sustainably multiplying sales.
TIKTOK CREATOR MANAGEMENT – CAMPAIGNS & TIKTOK SHOP AFFILIATE
TIKTOK CREATOR MANAGEMENT SUCCESS
THROUGH TARGETED CREATOR SELECTION
The right choice of creator - microinfluencers and top creators/influencers
Selecting the right Tok Tok creator is crucial. Microinfluencers are characterised by a high level of credibility and a strong bond with their community – an ideal way to reach niche target groups. At the same time, we have extensive experience working with the most well-known TikTok stars to position your brand with a wide audience for maximum impact. Our approach here is to find the right mix of reach and authenticity and to continuously communicate with the target group.
A SELECTION OF OUR TOP TIKTOK CREATORS AND INFLUENCERS
Custom TikTok content strategy for creator.
We work with TikTok creators to develop custom content strategies that optimally represent your brand. We combine the creators’ creative approaches with your brand message to produce content that is both authentic and platform-appropriate. This content strikes a chord with the TikTok community and maximises organic reach.
WE WORK WITH MICRO-INFLUENCERS AND THE WORLD'S MOST FAMOUS CREATORS
Professional content production and briefings
Our own studios and content teams work closely with creators to produce high-quality content. This content is specially optimised for TikTok, because studies show that platform suitability influences up to 50% of organic performance. This ensures that the content that is created not only stands out, but also has a lasting impact.
Creators for the TikTok Shop Affiliate Program
The TikTok Shop Affiliate Program gives creators the opportunity to promote brand products without holding their own inventory, earning commissions for every sale. For brands, this creates a scalable sales model: numerous creators showcase products authentically in their videos or livestreams, boosting organic reach and driving direct sales in the TikTok Shop. We support brands in recruiting, managing, and successfully activating the right creators for their affiliate programs – from selection and content production to performance optimization.
Our agency services for your TikTok creator management
Strategic selection
The right creators for your brand and target group.
Creative direction
Content that picks up on trends and inspires your target group.
Performance analysis
Use of evaluation tools for assessment and optimisation.
Long-term collaboration
Building lasting relationships with creators and brand ambassadors who give your brand a face.
Affiliate Management & Scaling
We take full control of managing the TikTok Shop Affiliate Program – from recruiting new creators and negotiating commission rates to ongoing performance analysis. This ensures that brands build an active and growing affiliate network that sustainably increases reach, trust, and sales in the TikTok Shop.
FAQ - TikTok Creator Management
TikTok Creator Management means the professional support and development of creators on TikTok. It covers growth strategies, content optimization, community building, and monetization through TikTok Shop, affiliate programs, and campaigns.
With TikTok Shop Affiliate, creators can promote products from brands in their videos or livestreams. For each successful sale, they receive a commission. This model allows creators to generate revenue while brands benefit from authentic reach.
GMV stands for “Gross Merchandise Value” and refers to the total value of products sold via TikTok Shop within a specific time period. It is one of the most important KPIs for measuring affiliate and campaign success.
GMV campaigns are sales-driven campaigns on TikTok Shop with clear revenue goals. They combine creator marketing, paid ads, and live shopping to rapidly increase GMV and position products successfully.
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Faster growth with strategic guidance
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Higher revenues through optimized affiliate strategies
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Access to exclusive campaigns with brands and agencies
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Direct support for platform issues and account unlocks
Agencies like BFG NITRO® have direct access to exclusive TikTok campaigns, strong ties to TikTok, and proven performance strategies. Creators benefit from higher commissions, better reach, and stronger brand deals.
TikTok Live is one of the strongest drivers for GMV. In livestreams, products can be showcased and sold in real-time. With the right strategies, creators achieve high conversion rates.
TikTok Affiliate refers to the sales model: creators promote products listed in the TikTok Shop and earn a commission for each sale they generate. Affiliates don’t need their own products – they connect with brands through TikTok’s affiliate program and monetize by driving traffic and conversions.
TikTok Shop Creator is the role of the creator inside the ecosystem: a TikTok Shop Creator has access to promote products via affiliate links, live shopping, or short videos. They work with brands, join campaigns, and often receive exclusive offers, free samples, or higher commission rates to drive sales.
👉 In short:
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Affiliate = business model (earning through commissions)
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Shop Creator = role of the influencer/creator inside TikTok Shop
Both go hand in hand: every TikTok Shop Creator can use the Affiliate model, but not every affiliate is necessarily an active creator (some focus only on product-driven content or ads).
What can you expect from our TikTok creator network and experience?
By strategically collaborating with micro-influencers and leading TikTok creators, our TikTok Creator Management delivers authentic campaigns that speak directly to your target audience. From strategic planning and production to optimization, we guide you in unlocking the full potential of TikTok.
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Office BERLIN
Lychener Straße 63, 10437 Berlin
Office Aulendorf
Haupstraße 32, 88326 Aulendorf