All deliverables created by the Agency (including but not limited to designs, concepts, texts, photos, videos, strategies, software solutions) and any works produced by or involving third parties (such as photographers, filmmakers, designers, creators, influencers, or license providers) are protected by copyright law.
The granting of usage and exploitation rights shall be individually defined in the respective contract or order.
Unless expressly agreed otherwise, all copyrights, usage, and exploitation rights remain with the Agency or the respective third-party rights holders.
If the Agency acquires third-party usage rights or incorporates third-party content (e.g., music, stock footage, typefaces, or creator content) on behalf of the Client, the respective license or platform terms of those rights holders apply. The Client agrees to comply with those conditions.
Any reproduction, modification, or use of such works for purposes other than those contractually agreed requires the prior written consent of the Agency or the respective rights holder.